How Many Makeup Products Were Mad Ein The 1920s

Here's our guide to women's 1920s makeup. Wearing makeup actually took off over again afterward beingness in the wilderness for some time. Lots of new makeup products came onto the market place throughout the decade and items became more affordable. The stars of movie theatre were highly influential on fashion and magazines offered makeup advice.

Influences on Women'due south 1920s Makeup

Social club'due south Attitude

Makeup had been deemed inappropriate for many decades and only worn by a certain type of woman (tarts and floozies!) and stage performers. In dissimilarity, skincare was birthday a unlike matter and it was acceptable to expect after ane's complexion and pilus. In fact, not doing so was deemed irresponsible.

While manyVictorian and Edwardian womendid use makeup, it was used very discreetly to remain socially appropriate. It wasn't until the 1920s that makeup came dorsum with a vengeance.

At the first of the decade, makeup was still on the more cautious side, especially the wearing of lipstick. Nonetheless, past themid-1920s, makeup was openly worn and practical in public.

Past theend of the decade, not only was wearing makeup stylish and respectable, it wasde rigeur.

Film Stars

Cinema and its leading ladies had a tremendous influence on women. Non only did actresses and their on-screen personas influence makeup and pilus fashions, but they likewise demonstrated how mod women could now behave.

Actresses were seen as glamorous stars and, consequently, the faces of women such asClara Bow,Gloria Swanson, Louise Brooks,Greta Garbo were much admired and copied.

Film fan magazines, likePhotoplay and Picture Magazine, followed the individual lives of the film stars. They were also full of adverts for various cosmetic products.

Cosmetic manufacturers were quick to see the lure of the silver screen beauties. As a result, pic stars were used in adverts to promote the products. Mag advertizement increasing dramatically throughout the decade.

The average woman may not have had such an adventurous lifestyle every bit portrayed by the leading ladies in films, merely they could at least effort to emulate how the stars looked.

Post State of war Nail

The economy of many adult/Western nations quickly recovered after World War I and started to bloom by the early 1920s. This prosperity leads to a massive increase in manufacturing.

The increase in manufacturing coincided with a fresh interest in makeup. Information technology resulted in a huge number of new brands and cosmetic products condign available as the decade progressed. However, makeup colours were still limited to basic shades.

The department storealso influenced an increase in makeup sales. Chain stores, such as Woolworths, rapidly expanded across Britain and the United States. They offered women the take chances to audit and try cosmetic products in the flesh. Subsequently, women flocked to the stores to run into what information technology was all about – and sales increased dramatically.

As sales increased, it encouraged manufacturers to improve packaging and quality. The compact was a great way to have portable makeup and a vanity case could comprise all manner of makeup items. Quality continued to improve as the decade progressed.

Experience & Makeup Advice

The initial look of women making upward their faces in the 1920s was non great. First of all, colours were limited, and products could be waxy or chalky. At that place was as well no 1 to pass on experience in colourful and bold makeup application.

Home lighting was not as articulate and bright every bit today – and we all know the importance of good lighting when doing makeup.

Things improved, withal, as the decade progressed. Better quality makeup products and more colour options came to market.

There was also makeup advice galore to be found in little booklets that came with the products. These advised women on how to employ the products and what shapes were acceptable.

Egyptian Art

Howard Carter discovered Tutankhamen's tomb in 1922. This had a huge influence on art, compages, manner, films, and jewellery. Egyptian fine art featured dramatic kohl-rimmed optics making dark eyeliner seem exotic.

Film Studio Makeup Artists

Max Factor, Cecil Kingdom of the netherlands, and theWestmore family were the main Hollywood makeup artists of the twenty-four hours. They were instrumental in creating the movie stars looks.

Max Factor, in particular, revolutionised screen makeup. Theatrical greasepaints did non work well for movie, so he prepare about creating products that did piece of work. He consistently developed new products, which later became available to the public. He is also generally best-selling as the creator of the cupid's bow lip shape , as seen on Clara Bow .

In 1920, Max Factor began referring to his products as makeup, taken from the phrase "to make up one's face". Until then, the broad term "cosmetics" had been used in polite society.

Classic 1920s Makeup Look

Theclassic 1920s makeup look has a smoothen, natural complexion with a rosy cheek. Lipstick created a daintylip shape, and thin eyebrows were film star fashionable. The eyebrows were sometimes fatigued curving beyond the natural forehead line.

W omen wore obvious makeup during the day. However, bolder colours and a heavier application were saved for evening events. In item, a dark smoky eye – often seen as essential 1920s makeup – would not take been worn by the boilerplate adult female during the day.

A smoky eye and heavy makeup was too the "movie star flapper" look. It is worth remembering that film makeup was exaggerated to create dramatic characters and features.

1920s Makeup Elements

Complexion

Thecomplexion was considered the nigh important aspect of beauty, every bit it had been in previous decades.

A huge variety of skincare products were on the market, including those to remove wrinkles, build tissue, retain youth, whiten skin, remove blemishes, and vanquish freckles. Skilful onetime cold foam was a best seller throughout the decade and its creamy texture helped create a polish base onto which powder was applied.

Confront Powder Base of operations

Confront powder was the nearly important 1920s makeup item for women later on cold foam.

It came in express colours – and the names were non much more adventurous . The lite pink shades were commonly named "flesh" or "natural", whatever the make. Similarly, a darker sandy-orange was often known as "brunette".

Powders could be mixed to personalise colour . Similarly, women might use different shades around the face up – an attempt at contouring, perhaps. A dab of powder would as well conceal a blemish.

Face pulverisation was applied with a powder puff or chamois and used liberally. Information technology was best to rub information technology into the skin to create a base, rather than simply pat it on.

Eyebrows

Long and sparse eyebrows were stylish in the 1920s. Brows would be plucked and shaped to a smooth bend or left fairly straight.One look was to draw the ends of the brows slopping down across the terminate of the natural brow.

Clara Bowhad this expect for some of her career. Her pencilled brows were also drawn on lower than her natural brow line, curving down towards her cheeks. This created a mournful doe-eyed look.

However,the average woman may not have plucked their brows as thinly as seen on the film stars or in adverts. For instance, portrait photographs show ordinary ladies with eyebrows that tend to be slightly thicker and more natural than the film star. Due westomen could use a dab of Vaseline to condition and shine their brows, rather than pencil them in.

Eyelashes

Eyelash products wereknown in the 1920s as eyelash beautifier, eyelash darkener, masque, cosmetique, or something like. These p roducts darkened the lashes and added smoothen.

Eyelash makeup came in liquid, paste and cake class. The solid cake blocks came with a small flat awarding brush. Ladies would spit onto the block and rub it effectually with the castor earlier applying the resulting liquid to the lashes. These products could as well be used on eyebrows.

Colour options were mainly black, dark chocolate-brown and brown.

Kurlash produced the firsteyelash curler in 1923. It was a big success, despite being expensive at the fourth dimension. Naught much has changed since its invention – today'due south clench curlers wait very similar.

Eyeliner

Brow pencils were used as eyeliner rather than having a divide type of pencil. Colour options were bones, mainly limited to browns and blackness.

A line could be drawn on just the upper lashes or around the whole eye. Either style, the eyeliner was applied to simply follow the natural lash line and heart shape.

It could likewise exist smudged out with a finger to create a smoky look and to add a sultry drama to the eyes. Withal, cat optics or long flicks were not stylish at this time.

Eyeshadow

The smoky await seen on film stars was to emphasise their eyes for the movies or add a petty drama.

The look was created by blending eyeshadow over the eyelids with a finger. A rounded shape was fashionable (rather than a winged look) and faded up towards the brow.

An ordinary woman would wearobvious eyeshadow for evening functions or formal parties but not during the mean solar day. Any east yeshadow worn during the day would be very muted. For example, a darker-coloured face powder could be used.

Eyeshadow in the 1920s came inbones colour options, such as grey, black, plum, and brown.

Lipstick

Lipstick came in shadesof reddish, pink and coral orange. Products used colour descriptions like poppy, rose, cherry, cerise, raspberry, and carmine. Notwithstanding, many brands also named their lipsticks merely as calorie-free, medium and dark.

Beauty books and magazine articles brash women to match their lipstick and rouge colours – or at least to be from the same tonal family. For example, a coral cheek color would work all-time with coral lipstick.

Lip pomade came in footling pots and could also exist used on the cheeks. Information technology was at present possible to buy lipstick in a push-upward tube made from metallic or Bakelite. It was invented by Maurice Levy in 1915.

Thelip shape most associated with 1920s makeup is the cupid'south bow.This was created by cartoon a curvy bow shape on the upper lip, even going outside the natural lip line. Besides, lipstick was practical to the middle part of the lower lip. This created a rounded, dolly-similar mouth.

Other lip shapes were also seen in the 1920s, all of which full-bodied on the middle part of the lip. Lipstick was never practical to create a total oral cavity to the corners – this was considered to be vulgar.

Lip pencils were available for outlining the lips. They were also used to subtly color the ear lobes and outline the nostrils.

Rouge

Rouge came in 3 types of formulation – dry pulverization, liquid and cream. Liquid and cream rouge was applied before powdering, whereas the powder rouge was more for touch on-ups.

Rouge was applied generously to the apples of the cheek – where colour would occur naturally later on exercise. Every bit a result, women had a warm, glowing and flushed look to their cheeks. This was an essential part of the archetype 1920s makeup look.

Rouge came predominantly inshades of pink, from the paler pastel pinks to nighttime rose.Coral orangeswere considered suitable for women with a golden skin tone or tan – once a tan became acceptable later in the decade.

Initially, brands named their colours very plain, such as "light", "medium" and "dark". A darker rose color was sometimes known every bit "brunette" simply because information technology was considered the right shade for those with nighttime hair. Later on, names started to go a petty more audacious.

Rouge could also exist put nether the eyes. Information technology was believed this created a youthful glow by roofing upwardly dark circles. It was also practical under the eyebrow or even to the tips of the ears!

Nail Polish

Nails had been coloured, buffed and shined for thousands of years using pastes, powders, liquids, and waxes. This method of tinting and creating smoothen would go along throughout the 1920s until a new production started to emerge – namely, liquid boom polishes.

Nitrocellulose-based liquid smash polish started to be manufactured more than successfully in the 1920s. It was the start of the mod nail polish manufacture, although the early solvent-based polishes didn't always adhere well and soon wore off.

The first smoothen products were fabricated in soft translucent pinks or clear, creating a natural-looking colour reminiscent of the blast waxes used at the fourth dimension. More obvious colours would be bachelor by the end of the decade. Mother of pearl (fabricated from fish scales) too started to be used to create a sheen.

A little artistry could create more than color options. For instance, gilded, silver or pearl powder was mixed with clear polish to create metallic effects .

Some brands also used this concept. Cutex, for example, had a clear polish that came with a separate tube of tint. The tint was used first to create varying strengths of colour and sealed with the articulate topcoat.

The concept of matching nails to apparel colour came near in the tardily 1920s. It swept across Paris and London with manicurists offering their clients this nail-to-frock mix and match service.

Nails were filed to anoval tip – some even had quite a sharp indicate. One popular manicure was thehalf-moon manicure, where the moon and nail tips were left bare or whitened. Awhite smash tipwas created with products likeNail White past Cutex.

The Start of the Suntan

For centuries, having a tan was not fashionable – and this trend connected into the 1920s. It was non fashionable considering manual labourers working outside would be tanned. Subsequently, the middle and upper classes did not desire to have the "common face of labour".

Whitening products (like bleach cream), various lotions, and pale powders wouldbe used to remove any sign of a tan.

The ascension of the tan started in the 1920s. Coco Chanel is often credited with popularising a suntan among the wealthy. The story goes that she inadvertently burnt during a trip to the French Riviera. Withal, her pare had turned a golden dark-brown colour by the time she got dwelling, thereby gaining the adoration of her followers.

Josephine Baker was adored in Paris and chop-chop becoming a major film star in Europe. Her night skin was idolised and further contributed to the tan's rise in popularity.

The cosmetic brands were quick to recognise this new tendency. Magazine manufactures were all of a sudden devoted to the suntan and new tanning products became available. Additionally, established thousand akeup products were updated to have into account the suntan'south rise in popularity and new colours became available. Fake tan products were besides available.

Detect Out More

Vintage Makeup Colour Charts & Brochures – guides and colours from the 1920s to perfect that authentic vintage look.
Women'south 1920s Hairstyles: An Overview.
Beauty adverts from the 1920s.

Sources:

Cocks, D. (c.1927).The Etiquette of Beauty. New York, George H. Doran visitor.

Corson, R. (2004).Fashions in Makeup: From Aboriginal to Modernistic Times. Peter Owen.

Drowne, M & Huber,P. (2004). The 1920s (American Pop Civilization Through History). Greenwood Press.

Loma, D. D. (2002). Advertising to the American Woman, 1900-1999 . Ohio State Academy Press.

Peiss, K. (2011). Hope In A Jar: The Making of America's Dazzler Civilisation. First University of Pennsylvania.

Sherrow 5. (2001). For Appearances' Sake: The Historical Encyclopedia of Practiced Looks, Dazzler and Training. Greenwood.

Source: https://hair-and-makeup-artist.com/womens-1920s-makeup/

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